Our team starts pre-production by defining your objectives, timeframe, budget and content resources to develop the end product. We will walk you through every step, and you will have complete control of your final product.
Research is key to the development success of any product. We work closely with clinicians and physician consultants review all references, interview experts and do more research to create a foundation to fully define the medical concept, animation or software purpose. This can be for a medical device, surgical procedure or pharmaceutical drug. This is necessary to define the purpose of the product, procedure or drug mechanisms of action (MoA) and/or the mechanisms of disease (MoD).
After we have defined the project and the end user, our team of Project Managers, Art Directors, Engineers & Animators work closely together to plan development. Once the script has been reviewed and approved by our team, we focus on bringing the visuals to life through a storyboarding process. This visualization starts by creating storyboards, concept design, and style look development.
Now the scripts narrative or voice-over sets the scene, graphically depicting each shot with enough detail for us to visualize the concepts. Once both storyboard and voice-over are locked in, we move forward into the next stage of our 3D animation pipeline.
Now that our team has a visual understanding of the necessary content, we begin laying out the foundation framework for the entire 3D animation. The first step of this process is to create an animatic, which is a phase to block out the movement of the animation.
This animatic phase is a rough look and lacks the detail or the polish of the final product. The goal is to quickly visualize the camera motion and timing of the animation. With detailed 3D models and textures, it’s important to rough out the narrative to save time with post-production.
Animatic Vs Final Render
After the animatic is approved we will begin working on finalizing the visuals for the animation. The final animation combines editing, compositing & visual effects, professional voiceover, timing music & sound effects, adding titles & callout captions.
This meticulous pipeline combines all of these planned and compelling visuals to create a truly beautiful engaging and informative animation that exceeds your expectations.
Finally, we add in your branding and produce a final product in any video format of your choice. Once development is complete we prepare for product delivery.